We Engineer E‑commerce Growth

The story behind LXRInsights

Since 2004, NetElixir—our AI-first digital marketing parent company—has been empowering e-commerce growth for mid-sized and large global businesses. Throughout our journey, we’ve witnessed the growing challenges faced by e-commerce businesses: rising ad costs, opaque algorithms, and relentless pressure to deliver results—all while managing tight budgets and limited resources.

To address these challenges, our team of marketers, customer success professionals, and data scientists came together to create LXRInsights—a strategic experimentation platform powered by AI.

LXRInsights isn’t just another tool...

—it’s a comprehensive solution that integrates seamlessly with your team. We go beyond providing data by partnering with you through our team of Experiment Experts, who collaborate to optimize your business. Each experiment is strategically designed to unlock incremental revenue, refine your media mix, and help you target the right customers—driving growth in critical metrics like Average Order Value (AOV) and Customer Lifetime Value (CLTV).

By combining the power of AI with human expertise, we ensure you stay ahead of the competition. In a world where humans with AI consistently outperform those without it, we’re here to make sure you’re part of that winning team.

Rutgers x LXRInsights
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NetElixir had the privilege of partnering with the Rutgers MBS Externship Program to give students hands-on experience tackling a real-world UX challenge. Under the mentorship of our very own Michelle Tomasian, the externship team — Rashi Sawant, ChiaChia Liao , and Natasha Patel — conducted a UX audit of our LXRInsights dashboard, benchmarked it against competitors, and presented personas, wireframes, and actionable recommendations that will help shape our platform moving forward.