Experimentation powered by AI
Turn Every Campaign Into a Proven Growth Experiment
Experimentation with LXRInsights
- Prove Additional Lift
- Unlock Audience Precision
- Hit ROAS Goals Faster
Traditional Methods
We Paused a “Winning” Campaign — and ROAS Went Up
Most brands would have scaled this campaign. We paused it. Because it was targeting the wrong customers and the data proved it.
Three Proven
Pillars of Experimentation
LXRInsights Uses 43 AI-driven metrics to accurately classify customers as High-Value (HVC), Mid-Value (MVC), and Low-Value (LVC) because Meta and Google optimize for conversions, not customer value. Segmentation ensures you spend where lifetime value is highest.
- Go beyond basic tools like Google with advanced machine learning models.
- Create hyper-targeted segments for smarter campaigns.
- Pinpoint customers most likely to drive long-term revenue growth.
Platform lookalikes are good, but they often chase cheap conversions. Cleaned-up 1P segments create higher-quality seed audiences that scale more efficiently.
- Build lookalike audiences similar to identified HVC, MVC, and LVC segments.
- Apply behavioral filters, such as lifestyle and affinity audiences, to find prospects that match your best customers.
- Use predictive AI to identify audiences most likely to become high-value customers.
Google and Meta are built for acquisition. Without retention filters, campaigns over-invest in reacquiring customers you already had.
- Predict which HVCs are at risk of churning and re-engage them.
- Identify LVCs most likely to purchase again in the next 60 days. Build retention experiments to maximize repeat purchase frequency and reduce wasted reacquisition spend.
Experimentation=Asking Better Questions
Read Experiment InsightsAsking betterr questions and solving business problems by injecting critical variables
— customer value, churn risk, product potential, geographic efficiency —
directly into Google and Meta, then measuring what actually changed.
How to Uncovers +12–30% Lift
X-Axis: Campaign Timeline
Products to HVCs
Underutilized Geos
with HVCs
targeted re-engagement
Our Experimentation Evaluation Method
Our Experts will evaluate which campaign shows better outcomes
have higher repeat purchases?
LXRInsights segment?
revenue growth?
lead to an increase in AOV and CLTV?
LXRInsights segment compare to the baseline?
Statistical confidence is the source of truth
Not lift, not instinct, not a good first week.
AI and human expertise design the test — only significance decides whether it deserves to scale.
More Revenue.
Same Spend.
We’re breaking the black box of AI and empowering you with transparent insights to maximize your budget.
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