The AI-powered Upgrade
Your Google Ads Account Needs
LXRInsights is Your AI Filter
LXRInsights sits between your store and your data, and the people Google helps you reach online.
This helps you target the right people, improve your customer mix, and improve your ad spend.
Improve Your Targeting
Improve Your
Customer Mix
Improve Your Ad Spend
Improve Your Strategy
Why Google Ads Alone Isn't Enough
- With Google Ads alone you can’t easily test audiences or segments
Solution: LXRInsights runs controlled Test vs. Control experiments to measure the lift of specific audience segments—so you know what’s truly working before scaling.
- Recently, ROAS is stalling and CAC is rising
Solution: By targeting smarter segments and eliminating wasted spend, LXRInsights helps increase ROAS and reduce CAC—without increasing your ad budget.
- With Google Ads alone you don’t know which audiences actually convert best
Solution: LXRInsights segments your first-party data in real-time and identifies your highest-converting customer groups, then pushes them into Google Ads for precise targeting.
How LXRInsights Gives You Visibility
See and sync your best audience
Push cleaned-up, segmented audiences to Google and Meta Ads—or tag them directly in Shopify
Discover your high-value customers
Spot your most profitable segments and understand what drives their purchases
Uncover winning product bundles
Analyze buying behavior to surface high-performing product combinations
Pinpoint overlooked/underperforming regions
Target high-potential geos by analyzing gaps in current reach and performance
Compare customer journeys over time
Understand how purchase paths differ between new, returning, and churn-risk customer
Use predictive audiences to stay ahead
Automatically identify and activate segments like “likely to purchase” or “likely to churn” within 60 days
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Why Google Ads Needs LXRInsights Experiments
In 2024-2025 we ran 257 experiments on Google & Meta Ads. We were able to get:
15–30% average revenue lift in early-stage tests without increasing spend
Improved ROAS on average by 22% in segments tested with high-value audiences
Reduced CPA by 10–25% for brands using predictive segment targeting
60%+ test-to-control clarity, enabling faster scaling of what works
>70% accuracy in predicting customer behavior (purchase in 60 days, churn risk)
FAQ
- Will LXRInsights replace my Google Ads platform or agency?
No. LXRInsights doesn’t replace anything — it layers on top of your existing setup to make it smarter. We help you get more revenue from the same spend by identifying high-performing segments and pushing them into your Google Ads account.
- How does LXRInsights improve my Google Ads performance?
LXRInsights connects your first-party data (Shopify, BigCommerce, historical, pixel) and builds predictive segments (like high-value or churn-risk customers). It pushes those into Google Ads and runs Test vs. Control experiments to show which audiences actually improve performance — often increasing ROAS and reducing CAC.
- What kinds of audiences does LXRInsights send to Google Ads?
We send segmented and predictive audiences, including:
(1) High-, Mid-, and Low-value customer buckets
(2) “Likely to purchase” within 60 days
(3) “At risk of churn” or inactive users
(4) Returning buyers vs. one-time buyers
(5) Region-based or category-specific converters
- How is this different from what Google Ads already does with its own audiences?
Google’s audiences are mostly inferred and black-boxed. LXRInsights uses your real purchase data + behavior to build custom segments that are more accurate and tested. We also give you full visibility into what’s working, unlike Google’s Smart Bidding alone.
- Do I need special technical setup?
We connect directly with Google Ads, Meta Ads, Shopify, BigComerce (or your platform). You don’t need engineering help — setup is fast and our team handles most of it.
- Can LXRInsights help us reduce ad spend or improve ROAS?
Yes. Clients typically use LXRInsights to:
Cut wasted spend by suppressing low-converting audiences
Improve ROAS by pushing smarter lookalikes
Test and validate campaigns before scaling
- How quickly can I see results?
Most brands see early signals within 2–4 weeks and clear lift in performance in 4–6 weeks, depending on traffic volume and budget.
- Can I use LXRInsights to improve Shopping, Search, and Performance Max campaigns?
Yes. Our predictive audiences can enhance:Standard Search (via custom audiences)
Shopping campaigns (by aligning product performance with segment value)
Performance Max (by feeding high-quality signals through audience exclusions and asset group segmentation)